Civicare

A warm, approachable identity built around connection and care.

Business branding / Samapa Designs

A warm, approachable identity built around connection and care.

The objective

Create a friendly identity that remains recognisable in both a full brand signature and a compact mark.

Visual direction

Rounded letterforms and two orange points bring a human quality to the identity. Deep teal grounds the system; white space lets the smaller marks breathe.

The selected work

A live business identity with a documented logo family, colour palette and Nunito Sans typography. The selected work focuses on the identity itself.

Areas of work

Primary identity and tagline

Compact symbol and wordmark

Colour and type system

Reusable logo variants

Civicare primary logo and Support that makes a difference taglineStart a Project