Ryno Contracting
A bold identity with the character to work across uniforms and everyday merchandise.
Business branding / Samapa Designs
A bold identity with the character to work across uniforms and everyday merchandise.
The objective
Give a contracting business an identity that can move from a recognisable mark to large, expressive apparel graphics.
Visual direction
A rhino and loader become the central character. Condensed lettering, earth-toned yellow and a rough ground texture hold the system together.
The selected work
A live business identity, supported by a brand guide and coordinated apparel and promotional artwork. Applications shown here are the original design mockups.
Areas of work
Primary logo, mascot and wordmark
Colour and typography direction
Polo and baseball jersey artwork
Promotional merchandise mockups
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