SSU / Esports & community
A community lived in person, and an identity built to bring it together.
Historical founder-led project experience
A community lived in person, and an identity built to bring it together.
The objective
Build a recognisable home for a gaming community, across its online channels and its shared experiences at events.
Visual direction
A sharp circular symbol, dark geometry and gold accents connect the identity. Match graphics and member banners give that system a practical role in the community.
The selected work
Selected event photographs and original design work from Sam’s SSU archive, including the 5.0 identity and 2020 content. Historical founder-led experience across design and community.
Areas of work
Community and event presence
Identity and channel artwork
Match announcements
Tournament content
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