The True North Story

Find your own direction. The identity and original graphics behind the True North label.

Independent apparel and lifestyle, created by Samapa.

Your own direction.

Explore the current collection, original graphics and product details. Product imagery is shown as mockups, not a photographed model campaign.

Explore the collection Explore the artwork

Before choosing your size

Check the current options on each product page. Contact True North for measurements, materials or care details that are not listed.

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